C00~.75714
 Page: 1     of 86
 Concatenated JPRS Reports, 1991
 Document 1 of 10                                             Page   1
 Classification:    UNCLASSIFIED      Status:       [STAY]
 Document Date:     11 Mar 91         Category:     [CAT]
 Report Type:       JPRS Report.      Report Date:
 Report Number:     JPRS-CAR-91-017   UDC Number:
 Headline:  Magazines Increasing After Anti-Pornography Purge
 Source Line:  OW1103115091 Beijing XINHUA Domestic Service in Chinese
 0319 GMT 11 Har 91
 FULL TE%T OF ARTICLE:
 1.  [Text] Beijing, 11 Mar <XINHUA)--China's periodical market has a
 new outlook following the `anti-pornography, "  curtailment and
 rectification campaigns.  The statistics issued by a competent
 department on the circulation of this year's first issues of several
 hundred kinds of periodicals across the nation show that the
 circulation of periodicals as a whole is on the rise. Many
 periodicals have special characteristics ranging from content to
 design. Print quality has also improved.
 2.  Enjoying a fair circulation increase are party magazines used as
 tools for publicizing party opinions, current events magazines and,
 most popular among the reading public, digests. For example, QIUSHI
 [SEEKING TRUTH] has a circulation of 1.8-million--copesan-lnetease--
 of 200,000 copies over the same period last year; GONGCHANDANG YUAN
 [COMMUNISTS], 1.63 million copies, an increase of more than 300,000
 copies; BAN YUE TAN [SEMIMONTHLY TALKS] has a circulation of 6
 million copies; NONGMIN WENZHAI [PEASANT DIGEST], 3.54 million
 copies, a growth of 900,000 copies; READERS DIGEST, 2.16 million
 copies, an increase of 310,000 copies; and ZHONGPIAN XIAOSHUO XUANKAN
 [SELECTIONS FROM NOVELETTES] almost doubled.
 3.  In addition, the circulations of cultural and life magazines,
 supplementary teaching magazines, general science magazines and
 general interest magazines also enjoy a marked growth. For example,
 JIATING [FAMILY] has a circulation of 1.89 million copies, an
 increase of 230,000 copies over the same period last year;
 XIAOXUESHENG ZUOWEN [ELBMENTARY STUDENTS GUIDE TO COMPOSITION],
 970,000 copies, an increase of 80,000 copies; ZHONGGUO LAONIAN [CHINA
 JOURNAL FOR THE ELDERLY], 380,000 copies, a growth of 80,000 copies;
 and PEIDIE TANSUO [PROBING THE SECRETS OF FLYING SAUCERSj, 300,000
 copies, an increase of 60,000 copies.
 4.  According to an authoritative personage from the China Press and
 Publications Administration, the growth of periodical circulation can
 be attributed to the following reasons:
 5.  -The distribution channels for bad magazines were stopped,
 Approved for Release
 X21
 000175714
 Page: 2     of 8b
 Concatenated JPRS Reports, 1991
 Document 1 of 10                                             Page   2
 thanks to efforts to improve and rectify the magazine market, which
 resulted in magazines continuously trying to win over readers by
 presenting healthy, forward-looking, colorful, and realistic content.
 6.  -The national exhibition of periodicals held in Beijing in
 September last year and award-giving activities for excellent
 periodicals helped tighten the ties between magazines and their
 readers and provided opportunities for the trade to learn from each
 other by exchanging their opinions.
 7.  As a result, many magazines made marked improvements in aspects
 ranging from content, covers, and layout, to print quality. As the
 party?~s ideological and organizational construction is being
 continuously strengthened and its ideological and political work
 deepened, the demand for party magazines in society has increased.
 correspondingly. With social, political and economic progress,
 people's needs in cultural affairs tend to develop in multiple
 orientations. Therefore, digests and collected works with ample,
 informative, and pleasing contents, as well as magazines with general
 interests in culture and life are in line with this trend.  Another
 factor for the increase of magazine circulation is smooth
 distribution channels.